Honza is a generalist who knows more than most specialists. His primary focus is on marketing effectiveness, analytics and programmatic campaigns.

He also makes sure that his colleagues' specialised solutions fulfil clients' business objectives. Some say he's a decent implementer of tag management solutions.

Appointing him to the become the main consultant of the team proved to be advantageous for the company. Honza's compulsion to give unsolicited advice has turned into a revenue stream and his colleagues breathed a collective sigh of relief.

"I drink rum and I know things"