When Google Tag Manager development team announced the templates feature, many non-technical marketers felt confused and overwhelmed. Fortunately, there is an answer to all our fears.

GTM Templates for Everyone

Two pillars of tag management community, Simo Ahava and David Vallejo, have decided to publish a GTM template repository. At this point, the amount of templates within it is not too great, but it’s suggested to grow over time, as more developers jump on the chance to contribute.

There is one minor flaw I’ve noticed while browsing through the templates – documentation. It would be nice to either write more about exactly implementing the tag / variable templates or to link to authors’ manuals on their own sites. Other than that, no issues detected regarding technical functionality of the repo.

Here are several templates that have left a lasting impression.

  • Facebook Pixel – I really want to know how much this differs from our current implementation.
  • Adform trackPoint – This could be great help to those who use Adform on a daily basis. I love the fact that this tag can read data from Enhanced Ecommerce dataLayer variable. That makes it versatile enough for a multitude of implementations.
  • GTM Zones - Leave it to smart developers to emulate GTM 360 functionality and offer it for free. If you’ve ever missed Zones in regular GTM, here is your chance to get them without upgrading to paid version of the GTM.
  • URL 2.0 – Very useful when retrieving query parameters. It also has a tonne of other uses. The more you experiment with it, the more you’ll love it.

Feel free to dive deeper into the repository, download some templates, test them, and contribute to the betterment of the community.